Google Business Profile Services: How to Add Services, Descriptions, and Prices

Overview

Google Business Profile can show more than your business name, category, hours, and reviews.

For eligible service businesses, Google also provides a Services editor where you may be able to list the services you offer, organize them by category, add descriptions, and add pricing information.

That creates a useful consistency check for any appointment or service business:

Google result → service information → website service page → booking or enquiry choice

The closer those pieces match the real business, the easier it is for a customer to understand what you offer.

This guide covers the current Google workflow and a practical way to write service names and descriptions without turning the profile into a keyword list.

What are Google Business Profile Services?

Google says businesses in certain categories, including service businesses, may have the option to show their offerings directly on their Business Profile.

Depending on the business type, Google may suggest services that fit the category. You can also add custom services when the service you provide is not already listed.

Google’s current help documentation says services can be grouped into categories and can include details such as descriptions and prices.

On Google Maps, customers may be able to view the full service menu under Services.

How to add services to your Google Business Profile

Google’s current instructions are:

If Google already suggests the services you offer, start there.

Do not select services just because they contain attractive keywords. The list should represent what a customer can actually buy or request from your business.

1. Go to your Business Profile.
2. Select Edit services.
3. Select the services you want to add.
4. Select Save.

How to edit a service description or price

Google’s current process:

Google also provides a Delete service option for services you no longer offer.

1. Go to your Business Profile.
2. Select Edit services.
3. Select the service you want to edit.
4. Add or edit information such as the price and description.
5. Save the changes.

How to add a custom service

If the service is not in Google’s suggested list:

Important: Google says custom services that violate policy may be rejected automatically.

Google specifically warns against putting profanity, gibberish, personal information, prices, or phone numbers in the custom service name.

That means:

Bad custom service name:

Haircut $45 Call 555-1234

Better:

Women's Haircut

Then use the supported price and description fields for the relevant details.

1. Open Edit services.
2. Select Add more services.
3. Choose from available services.
4. If the service you need is not listed, choose Add custom service.
5. Save.

How service categories work

Google also lets eligible businesses add service categories from the Services editor.

The current Google flow is:

Do not confuse a service category with the profile’s overall category strategy.

A category should represent a real part of the business. Do not add unrelated categories solely to appear for more searches.

1. Go to Edit services.
2. Select Add a new business category.
3. Enter the business category and select from the available options.
4. Add the services you offer in that category or create a custom service.
5. Save.

How to choose good service names

The best service name is usually the name a customer would understand before they know your internal package language.

Good naming principle

Plain-language service first. Branded package second if needed.

Examples:

If your booking page says “Signature Reset” but your website says “Deep Cleaning” and Google says “House cleaning service,” a customer may wonder whether these are the same offer.

You do not have to use identical labels everywhere, but the relationship should be obvious.

• Women's Haircut - Signature Cut
• Brand Photography - Half-Day Session
• Deep Cleaning - Reset Clean
• Private Math Tutoring - Exam Prep
• Bridal Makeup - Wedding Day Service

How to write a Google Business Profile service description

A useful service description answers four questions:

Keep the copy factual.

1. What is it?
2. Who is it for?
3. What is included?
4. What should the customer know before choosing it?

Simple description formula

[Service] for [customer/use case]. Includes [main scope]. [Important limitation, duration, or next step if useful].

Salon example

Service: Women's Haircut

Description:

Consultation, haircut, and basic finish for clients booking a standard haircut appointment. Major color correction or specialty styling is booked separately.

Photographer example

Service: Brand Photography

Description:

Planned photography session for founders, teams, and service businesses creating website and marketing images. Session scope, location, and final deliverables are confirmed before the date is reserved.

Cleaning business example

Service: Deep Cleaning

Description:

Detailed residential cleaning for homes that need more than a standard recurring visit. Final price and appointment length depend on home size, condition, and selected add-ons.

Tutor example

Service: Private Math Tutoring

Description:

One-to-one math tutoring focused on the student's current level, goals, and course material. Choose the appropriate session length and available appointment time.

These descriptions explain the offer without repeating the city name six times.

Should you add prices?

If Google gives you a price field and the service has a reliable price, use it accurately.

Possible approaches:

Fixed price

Use the actual price.

Starting price

Use it only if the customer can realistically understand what makes the final amount higher.

Variable pricing

If the price varies significantly by scope, it may be better to explain the pricing factors in the description or on the linked website page instead of creating a misleading fixed figure.

The goal is not to make the profile look complete. The goal is to avoid surprising customers.

Keep Google, your website, and booking options consistent

This is where a simple profile edit becomes part of a better customer journey.

Create a small service consistency table:

The labels do not need to be character-for-character identical, but customers should not feel they have entered a different business after clicking through.

Beauty salon

Possible service categories:

Possible services:

Avoid putting promotional claims into the service name.

• Hair
• Nails
• Makeup
• Brows
• Women's Haircut
• Blowout
• Gel Manicure
• Bridal Makeup
• Brow Shaping

Photographer

Possible services:

Use the website to explain portfolios, package scope, licensing, location, and deliverables in more detail.

• Family Photography
• Brand Photography
• Headshots
• Event Photography
• Product Photography

Cleaning business

Possible services:

If pricing changes by home size or condition, say so clearly.

• Standard House Cleaning
• Deep Cleaning
• Move-In Cleaning
• Move-Out Cleaning
• Office Cleaning

Tutor

Possible services:

Only list services you actually provide.

• Private Math Tutoring
• English Tutoring
• Exam Preparation
• Online Tutoring
• Study Skills Session

What not to put in your Services list

Avoid:

A Services list is customer information, not a keyword warehouse.

• phone numbers in custom service names;
• prices inside custom service names;
• personal information;
• irrelevant keywords;
• cities you do not serve;
• services you do not sell;
• duplicate versions of the same service created only to target synonyms;
• claims such as “best,” “#1,” or “guaranteed” unless you have a legitimate, supportable reason to make them.

Google service category vs website category

Your website may organize services differently from Google.

That is fine.

For example:

Website navigation:

Google Services:

You can preserve your preferred website architecture while making the mapping clear.

• Photography
• Family
• Brand
• Headshots
• Events
• Photography
• Family Photography
• Commercial Photography
• Portrait Photography

How often should you review your Google services?

Review them whenever the real offer changes.

Useful triggers:

Do not change names every week chasing keyword variations. Stability and clarity are usually more useful.

• a service is launched;
• a service is discontinued;
• price changes;
• package scope changes;
• the website is reorganized;
• booking options change;
• business category changes;
• Google adds or removes available service suggestions.

A 15-minute Google Business Profile Services audit

Open your profile and check:

• Every listed service is actually offered.
• Important services are not missing.
• Old services are removed.
• Custom service names are plain language.
• No custom service name contains a phone number or price.
• Descriptions are factual and current.
• Prices are accurate where used.
• Service categories make sense.
• Website service pages use recognizable names.
• Booking or enquiry choices are easy to match to the Google listing.
• No unsupported guarantees appear.
• The customer can move from Google to the correct next step.

Build one consistent service path

A strong service journey looks simple:

Google service → useful website page → clear booking or enquiry option

If the names, prices, scope, and next step agree with each other, the customer spends less time decoding your business and more time deciding whether the service fits.

Questions businesses ask