Marketing
Utility Bill Audit Results and Trust Page: What to Include
Build a utility-audit trust page around documented recoveries, methodology, independence, commercial model, data security and verifiable client proof.
Overview
Utility-audit websites love big numbers.
That can be persuasive.
It can also make sophisticated buyers suspicious.
A better trust page shows how the result was produced.
Use case studies with scope
A useful case study can include:
Get client permission or anonymize appropriately.
- industry;
- number of locations;
- utility type;
- issue type;
- review period;
- refund/credit;
- ongoing correction;
- whether result is gross or net of fees.
Separate historical refund from future savings
These are different economic outcomes.
Show:
Historical recovery
Money credited/refunded for past overcharges.
Ongoing correction
Future billing changed because an error/rate issue was corrected.
Do not combine them into one giant number without explanation.
Explain methodology
A high-level methodology can cover:
Avoid exposing proprietary rules that create operational risk.
- data intake;
- rate/tariff review;
- anomaly/error checks;
- professional review;
- documentation;
- recovery support.
Explain the commercial model
A trust page should make it easy to learn whether the provider uses:
Commercial clarity builds credibility.
- contingency;
- fixed fee;
- subscription;
- free initial review.
Explain independence
If the provider is independent of utilities/suppliers, say so accurately.
If the provider also brokers energy or sells other services, disclose the relevant role rather than claiming blanket independence.
Explain data security
Useful buyer questions include:
Use actual controls.
- Where do bills go?
- Who sees them?
- How are portal credentials handled?
- How long are records retained?
Avoid unsupported industry-wide claims
Phrases such as:
need a defensible methodology.
A safer alternative is provider-specific:
In our documented engagements, we have recovered X across Y accounts over Z period.
Verify before publication.
- "80% of all companies are overcharged";
- "every business saves 20%";
Add references where possible
For large B2B buyers, references can be more persuasive than anonymous logos.
Offer references under appropriate confidentiality.
Let the buyer inspect the proof instead of asking them to admire the percentage
A strong trust page makes methodology, case scope and commercial terms visible enough that finance can believe the result.
Explore OneStudio features, compare plans, or see the turnkey website option.
Questions businesses ask
Should refund amounts be published?
Only with permission or careful anonymization.
Should the site publish average savings?
Only if the sample, period and calculation are documented.
Can an audit provider guarantee savings?
Be cautious with blanket guarantees. Use the actual commercial terms.
Does OneStudio verify savings claims?
No. The provider should maintain and substantiate its own results claims.